About PanUnited - Corporate Identity
 
 
Our corporate identity projects the Pan-United Group's dynamic image in our mission to become an Asian Multinational Corporation.

Our logo, with strokes symbolising the Chinese character or Eight, signifies wealth, profitability and integrity. The strokes also take on the character 'Ren' or People, reflecting Pan-United's focus on team spirit and people as the main drives of our success. The 3-stroke motif depicts the symbiosis amongst the corporation, employees and customers to create mutually beneficial long-term partnerships.

Our corporate colours are red and blue. Red, for dynamism, also denotes our Singapore base. Blue reflects our marine origin. Like the infinite horizon across the ocean, it also signifies unlimited growth.

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